Kaif continued streaming Among Us on Twitch and uploading edited gameplay videos to YouTube, raking in millions of views. On January 8th, 2020, Kaif uploaded an Among Us gameplay video to YouTube that received over 1.8 million views in almost nine months (shown below, left). On December 23rd, 2019, Kaif began streaming Among Us, gaining 750 average viewers throughout his first stream. įrom late 2019 to mid-2020, several English-speaking streamers and YouTubers helped to popularize Among Us with their audiences, most notably British YouTuber and streamer Kaif. Arabic-speaking YouTuber oCMz أوسمز collaborated with Saudi YouTuber BanderitaX in a video that gained over 7.7 million views (shown below, left). On September 20th, Brazilian animator Coelho uploaded an animated sketch of Among Us that garnered over 5.7 million views in eleven months (shown below, right). In August and September 2019, several Arabic-speaking and Brazilian YouTubers uploaded Let’s Play videos of Among Us that have received millions of views, including BanderitaX, AboFloh, LipaoGamer, and Rima. On June 14th, Egyptian YouTuber EstubeGaming uploaded a video playing thet game that received more than 3.3 million views (shown below, right). He uploaded additional Let’s Plays of the game, with the most viewed uploaded on May 31st garnering over 2.2 million views (shown below, left). Initial PopularityĪmong Us received attention after Brazilian YouTuber Godenot uploaded a Let’s Play of the game on May 24th, 2019 that gained over 550,000 views in fifteen months. Among Us reached 1.5 million concurrent players on September 5th. In the same period, it went from 600 average players on Steam to 25,000 average players. The game went from an average of 460 Twitch viewers in June to more than 53,000 average viewers in August. From late June to mid September, Among Us amassed over 1.1 million followers on Twitch from streamers playing the game and increasing its popularity. The subreddit for the game grew from 27,000 subscribers on September 3rd, 2020 to 194,0000 subs on September 17th. On the same day, they posted the release trailer on YouTube (shown below). DevelopmentĪmong Us was developed by Innersloth and released on October 28th, 2018. Among Us exploded in popularity in July and August 2020 after several popular Twitch streamers began playing it. It is similar to the games such as popular hidden role games like Mafia and Town of Salem. The game involves 4-10 players (crewmates) attempting to identify and eliminate the randomly selected imposters, who must kill everyone before the crewmates complete their tasks. Among Us is an online multiplayer murder mystery video game developed by American game studio Innersloth.
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